Your logo is the pinnacle of your brands visual identity, potential customers make an immediate judgement on your company and its credibility as soon as they see it, so make sure it’s well designed and representative of your company. Research your target audience and ensure your logo is 100% clear on the message. Once you have a logo to be proud of make sure it’s located prominently on your website. It’s a good rule of thumb to link your logo back to your home page so that visitors can easily navigate back to your home page.
