We’re always happy to offer advice and tips to help our customers and perspective customers get the most out of the web.
Here are a few hints and tips that might help you get the most from your website and online presence.
Is your old website costing you money?
If you’re with a mainstream UK web hosting company like 1-and-1 and operating an old-ish website then consider what you may be paying just to keep your old website going.
1-and-1 recently increased their charges for what they call “Extended Support for older PHP” to over £60 per year. This charge is on top of your normal domain registration and web hosting expenses, and it isn’t optional. Why are hosting companies charging extra?
The fee is to cover the additional security impact to 1-and-1 of running an unsupported version of PHP. This makes sense; versions 4, 5.2 and 5.4 of PHP are no longer getting security updates from the PHP Community and that represents a security headache for hosts like 1-and-1.
So, if you were already thinking about a design refresh, some extra features or a whole new website, then check whether you’re being charged extra just to keep your old website limping through each month.
What to do?
It might help you decide it’s time to say goodbye to your old website. Talk to us about a new, modern, responsive site to better support your business.
Does your site have a polished, professional looking logo? Does it link it to your home page?
Your logo is the pinnacle of your brands visual identity, potential customers make an immediate judgement on your company and its credibility as soon as they see it, so make sure it’s well designed and representative of your company. Research your target audience and ensure your logo is 100% clear on the message. Once you have a logo to be proud of make sure it’s located prominently on your website. It’s a good rule of thumb to link your logo back to your home page so that visitors can easily navigate back to your home page.
Is your site responsive?
Many search engines, including Google now penalise websites that aren’t optimised for viewers using tablets and mobile phones. They do this by missing out your site from their search results when a user searches on a device your site isn’t optimised for. In 2015 Mobile phones and devices over took desktop users for all internet use. If your site isn’t responsive you are now missing out on over 50% of all internet traffic. You really cannot afford to ignore this.
It doesn’t need to cost the earth to get your current website made into a site that will work responsively. Remember you can reuse all your existing content and images, a good web design company will simply take what you already have and construct a new template to slot in your existing content into and keep the cost to a minimum.